"If
you worship at the throne of the voices of the consumer, you will only get
incremental advances" .
by Joseph Morone.
Within the past one and half century, the world has experienced
diverse forms of scarcity. Worthy of mention is the scarcity of
"CONDUIT" (for conveying info), then electronic wires were connected
from coast to coast. At the end of the era, the scarcity of content followed
(info & program to fill the conduit).
At the moment, content is hyper abundant and we drown in
information, yet another form of scarcity is swiftly evolving:
"CONTEST", giving meaning to
information.
Despite the myriad hubs of available
information, most people have been reduced to mere lemmings, doomed conformist,
traditionalist, copycats or "yes men" driven by the CONSUMER SYNDROME.
Have you noticed that;
·
it is now increasingly difficult
to distinguish the different numerous brands of cars? Toyota, Honda, Mercedes .
. . all have similar products.
·
the trend in the Nigerian music
industry makes everyone sound alike and gives an impression that beats and
tunes are scarce.
·
the Telecoms industry is typified
by excessive imitation, and the list
goes on.
Most Manufacturers, producers, Corporate and individual business
owners especially within this part of the world, now design and develop their
products / services majorly on the consumers need, but the truth is the world
is now more dynamic than ever and characterized by so much change hence it is
not in the place of the consumer to determine the next invention or anticipate
the next big thing.
Whilst we were celebrating VHS players, VCD players evolved and
then MP3's, DVD,s, IPods, desktops, Laptops, I pads, I phones, smart phones ..
. . . . . . it is your responsibility to fashion out the next big thing in your
field.
Specifically to those in the music industry, it is not in the
place of your Fans (consumers) to determine your beat, lyrics or tunes. It is
only an illusion and a lie that we have told ourselves that “this style of
beat, tunes, videos or lyrics is the only thing promoters will promote or its
the only way to sell your creative work”.
Microsoft developed the one of the world's most user friendly
operating systems & other Apps before the consumer could even think of it
and has since then tweaked every version of their product from windows 95, 98,
windows 2000, XP, windows 7, vista ......
This is what it takes to be a MUSIC LEGEND, a producer, a
MANUFACTURER or to be at the top of your career. Companies, business or
individuals in the industry must be idea led and consumer informed.
